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Women's Sport Reaches New Heights

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Women's Sport Reaches New Heights
by TeamUp News Editor - Wednesday, 30 August 2017, 9:14 AM

It’s been a phenomenal summer for women’s sport. Record viewing figures and attendance at major sporting events, new sponsorship deals and television companies battling to secure broadcasting rights – the corporate world is finally waking up to the fact that there’s a huge appetite in the UK for women’s sport. 

England win Cricket World Cup

Household names such as Vitality, Investec, Kia and SSE are now backing women’s sport. Lords was a sell out last month, with 26,500 people packed in to watch England’s cricketers win the World Cup and Sky reporting viewing figures of 1.1Million, more than the average number of viewers for a Premier League football match. Over 80,000 tickets have already been sold for the Women’s Hockey World Cup next summer and BBC2 reported over half a million viewers when it broadcast England Netball against Australia earlier this year. 

Behind the scenes three sports NGBs have been working together to create a stronger fan base for women’s sport on the back of the three Women’s World Cups hosted in England over three years. The ‘TeamUp’ campaign sees the England and Wales Cricket Board (ECB), England Hockey and England Netball collaborating with promotional activity to increase ticket sales and encourage increased participation in schools.

Joanna Adams, CEO of England Netball and part of TeamUp’s steering group, comments: “Those involved in women’s sport have been working hard for many, many years to increase profile and attract sponsors and it seems that at last we’ve reached a tipping point.”

“England Women’s Rugby team were phenomenal in this weekend’s World Cup final and on the same day the England Hockey girls bravely fought for the bronze medal at the EuroChamps. The Lionesses battled their way to a European Championships semi-final earlier this year with viewing figures of over 4 Million and the Women’s Cricket World Cup was an absolute triumph last month. Looking ahead we have a host of netball internationals, the Commonwealth Games next year, the 2018 Women’s Hockey World Cup in London followed by the 2019 Netball World Cup in Liverpool. There’s a three-year span which we can capitalise on both from a commercial and broadcast point of view.”

Sally Munday, England Hockey CEO, says:

“The opportunity to watch women’s sport has never been better. In June of this year, BT Sport agreed a two-year partnership with the International Hockey Federation (FIH) which sees the broadcaster cover various flagship hockey events, including the World Cup, World League Hockey Finals and most recently the Euros.

“Sky Sports recently agreed to the biggest-ever netball TV rights deal in the UK, a four-year agreement to broadcast the Vitality Netball International Series and Vitality Netball Superleague fixtures. But they face competition from the BBC for rights to show the 2019 Netball World Cup, following the success of the England v Australia game shown live on BBC Two earlier this year.

“Even more encouragingly, terrestrial TV broadcasters have played a big part in this incredible summer of women’s sport. The UEFA Women’s EURO’s were shown live on Channel 4, the Women’s Rugby World Cup Final was broadcast live in a primetime slot on ITV, and Channel 5 has just announced that it will show women’s cricket domestic highlights in 2018.”

To be part of this revolution in women’s sport, find out about tickets for major women’s sporting events in 2017 and 2018:

Netball Upcoming Ticket Opportunities 

Tickets for the British Fast5 All-Stars Championships (Matchroom Sport) are currently on sale: 

Saturday 23rd September 2017 at The O2

Showcasing the best of British talent at one of the country’s most iconic venues, the British Fast5 All-Stars Championship will bring the world’s most exciting format of netball to centre-stage as the top eight teams in the UK Superleague compete in a thrilling fast-paced format. Offering a record-breaking prize fund of £100,000, the British Fast5 All-Stars Championship features just five players-a-side, shortened match times, multiple point shots, unlimited roll on-roll-off substitutions and an exciting double point power play; setting the stage for guaranteed entertainment.

Tickets for England vs Malawi are currently on sale:

Friday 24th November at 7.45pm / Sunday 26th November at 2pm (both the Copper Box Arena) / Wednesday 29th November at 7:45pm (Genting Arena)

It will be the Roses’ last international series of 2017 as preparations for the 2018 Commonwealth Games and England’s hunt for gold intensify. Incidentally, England and Malawi have both been drawn in Pool B for the Commonwealth Games. The Roses will be seeking a repeat result of the last time Malawi visited. Back in 2014 they saw out a comfortable 2-0 series victory, winning the first clash 68-36 and the second game 65-44.

Cricket Upcoming Ticket Sales

Tickets are still available for the remaining Kia Super League matches, held across the country. Visit:

The Kia Super League Final, the biggest event in women’s domestic cricket, is coming to The 1st Central County Ground, Hove, this summer! Be there on Friday 1st September for a day of fantastic T20 action as the three best teams in the country battle it out to be crowned 2017 Kia Super League Champions!

The 2017 Kia Super League sees six teams playing each other once in a league format. The top three teams qualify for finals day at Hove on 1 September, with the second- and third-placed sides competing for the chance to face the first-placed league winners in the final.

Hockey Upcoming Ticket Sales

Hockey World Cup 2018 ticket ballot is open until 6th September:

The Hockey Women’s World Cup is coming to London in 2018, 21 July – 5 August.

This is going to be the biggest single hockey event the United Kingdom will have ever seen. Located at the home of hockey, Lee Valley Hockey and Tennis Centre on Queen Elizabeth Olympic Park, London will welcome 16 world-class nations from across the globe - including England.

England Hockey is running a Public Ballot to give all spectators an equal opportunity to secure tickets to the biggest hockey event in the world. Numerous sessions are expected to sell out, including England, Semi-Finals and Final.